“Start where you are. Use what you have. Do what you can.” – Arthur Ashe
When I first picked up a pair of lash tweezers, I was terrified. The idea of working so close to someone’s eyes with these tiny, sharp tools? Daunting doesn’t even begin to cover it. It took me three whole days just to feel comfortable holding them properly. And even then, my first ever lash set took me four hours—and when the client got up, it looked like she didn’t even have extensions on. I remember that sinking feeling in my stomach so clearly. I was discouraged, but deep down, I knew I had to push through.
“Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill
My journey wasn’t just about learning a new skill. I bought the business, left my job, uprooted my family, and relocated to Centurion—all to follow my dream of working with people and standing in my purpose. I just knew—I had to make it happen.
“When you’re passionate about what you do, you’ll never stop improving.”
From the very beginning, starting my own lash line was a dream I kept close to my heart. As I worked with products daily, I realized how vital the right tools are—like precision tweezers, or even knowing the exact length of a lash strip (especially when you’ve accidentally mixed it up while rushing between clients!). All these little moments started shaping the vision I had for my brand. I knew what I wanted to create, and what needed to change.
Believe it or not, I started reaching out to lash manufacturers as early as 2019. It took time, faith, and resilience, but I’m so grateful that someone believed in my idea. Today, I’m living what once felt like a distant dream—The Lash Line (Pty) Ltd is finally here. I’m still in the process of perfecting all the small details, but it’s happening.
“God’s timing is always perfect. Trust His process.”
I hope that by sharing my journey, something here inspires you to chase your own dreams. I thank God daily—for blessing me with a family who believed in me, for the incredible clients and friends who supported me, and for every person who’s been placed on my path at just the right time.
“Surround yourself with people who believe in your magic.”
Thank you for reading this. Whatever your dream is—go for it. The journey may be tough, but the reward is beautiful.
With love,
Natascha van der Linde
Founder of The Lash Line (Pty) Ltd